During a Sixers regular season games against the Dallas Mavericks, one of the baskets was lopsided and needed to be replaced. The whole process took around ~45 minutes to bring in a new basket, wait for both teams to warm up again, etc. To pass the time, I challenged the Mavs twitter to a game of tic tac toe. This was a nationally televised game and the tic-tac-toe was picked up by the ESPN broadcast.
This post was based on an account (@friday.beers) that takes “iconic” photos in pop culture and posts them every Thursday with the script writing “Almost Friday” over the pictures. I wanted to do the same but with our branding guidelines using a couple of classic and historic Sixers photos. This post accumulated much higher engagement than our average Instagram posts and even caught the attention of the friday.beers account as well as their ancillary account (@almost.friday) with both accounts leaving comments on the post.
Although not directly related to my senior year internship with the UNC Athletic Department, I was enrolled in an Intro to Graphic Design class my second semester of senior year in hopes of sharpening my skills in Adobe Suite. Here are two of the projects I created in the class using Photoshop and Illustrator. With these, I was able to practice player cutouts, layering, texturizing and more.
One of my responsibilities with the Sixers is ideating and creating TikToks for the team account. Currently, like a lot of sports leagues, the NBA is in a legal battle with music companies over copyrighted songs so the trick is figuring out how to utilize popular TikTok sounds and trends that don’t include any copyrighted music in them. Here are a few examples:
@sixers ✨ refreshing ✨ #JoelEmbiid #JamesHarden #NBA #Sixers ♬ original sound – Nostalgia Hub
@sixers truly a masterpiece. 👨🎨 #JamesHarden #NBA ♬ original sound – Betch
@sixers 🎶 go little rockstar 🎶 #JamesHarden #NBA #Philadelphia ♬ original sound – Philadelphia 76ers
@sixers dude is unreal. 🤯 #JoelEmbiid #Sixers #NBA ♬ BaLsAmic VINAGAUGh – Da Garbage Prince Hans
@sixers✨Jole Em-buy-ed✨ ##NBA ##philadelphia ##sixers♬ Sunrise – Official Sound Studio
@sixersDanny Green hitting a corner three? we’re shocked. 🤯😐 ##dannygreen ##NBA ##philadelphia♬ I can not Bo Leave it Thejaysalazar – The Jay Salazar
@sixershe understood the assignment 👏 ##georgesniang ##NBA ##philadelphia♬ original sound – wumbo alex
I created these wallpapers using Adobe Lightroom for the Twins to post on a #WallpaperWednesday that also happened to be Kep’s birthday.
My favorite social project I worked on during my time with the Royals was this post for World Mental Health Day. I came up with the idea of hiding a bunch of positive messages in different graphics so the text wouldn’t be visible until you clicked on them. I also wrote all the messages and it was so rewarding to see my words actually helping people and making an impact in the comments/ quote tweets.
One of my responsibilities with the Royals was covering home games on Instagram Stories. We utilized Slate to take the stories to the next level and create cohesive branding. Here are a few of the story panels I created during the 2020 MLB season:
The main challenge I faced when planning the Royals 2020 Fan Appreciation Week was that all the giveaways had to be virtual. We didn’t have the option to do any in-person activations so I was tasked with brainstorming fresh ways to encourage participation on social.
Sports teams faced many obstacles in 2020, one of which was ensuring their sponsors were given the exposure they paid for, despite the team not being able to play. As a part of the Royals social department, I was assigned the duty of ideating sponsored “quarantine content” and working closely with the creative department to see these ideas to fruition. The posts served a dual purpose of integrating sponsors as well as spark fan interaction. Here are a few examples:
Additional kids activities that I helped devise can be found here.
