This post was based on an account (@friday.beers) that takes “iconic” photos in pop culture and posts them every Thursday with the script writing “Almost Friday” over the pictures. I wanted to do the same but with our branding guidelines using a couple of classic and historic Sixers photos. This post accumulated much higher engagement than our average Instagram posts and even caught the attention of the friday.beers account as well as their ancillary account (@almost.friday) with both accounts leaving comments on the post.
