Sports teams faced many obstacles in 2020, one of which was ensuring their sponsors were given the exposure they paid for, despite the team not being able to play. As a part of the Royals social department, I was assigned the duty of ideating sponsored “quarantine content” and working closely with the creative department to see these ideas to fruition. The posts served a dual purpose of integrating sponsors as well as spark fan interaction. Here are a few examples:
Memes & miscellaneous content pieces (sponsored by Minit Mart):
Kids Activities (sponsored by Blue KC):
Additional kids activities that I helped devise can be found here.