for the NBA’s annual Jersey Day in 2022, I was tasked with thinking of a creative way to bring brand awareness to both the Sixers and their jerseys. I knew I wanted whatever I did to a) be interactive and b) highlight jerseys from the past…so I finally settled on a pick 3 graphic. although I didn’t make the little clip art jerseys, I chose which ones to include after doing a deep dive into the Sixers history and I made the final graphic.
Jersey Day Social Stats (posted on IG/TW/FB):
total impressions: 1,802,527
total engagements: 77,227