To commemorate one of the biggest summer movie releases, Barbie, I thought it would be fun to use the template that took over social media and turn some of our players into Kens. I designed all the Kens from our IG post in photoshop.
We also took part in the Barbie vs. Oppenheimer trend using one of our most fashionable players, P.J. Tucker. Posted to both X and IG.
Barbie Social Stats:
impressions: 1,174,117
engagements: 109,158
engagement rate: 10.76%
I was able to capture this clip of Joel Embiid and James Harden showing off their soccer juggling skills during warm-ups before one of the Sixers home games. Our followers ate it up and we posted to both Twitter and Instagram (in collaboration with the NBA.)
Soccer Juggling Social Stats:
impressions: 4,349,415
engagements: 283,789
engagement rate: 6.85%
Sixers Win! is a tradition that was started before I arrived at the organization. It is posted to Twitter (and sometimes IG if we see fit) and can involve any sort of memes/pop culture references/trolling towards the opposing team. Other times it’s a hype photo or a simple text tweet. Here are a few examples ideated and created by me:
vs. Pelicans: 
vs. Magic:
vs. Raptors:
vs. Cavs:
vs. Bucks:
vs. Lakers:
vs. Rockets:
vs. Kings:
The Sixers scored 80 points in one half vs. the Kings…as a way to have fun with that stat, I made and posted this meme on X and IG. This particular meme was also used in a viral post by Joel Embiid a couple days prior so I wanted to reference back to that with the Sixers fan base.
Social Stats:
impressions: 573,500
engagements: 64,784
engagement rate: 8.85%
for the NBA’s annual Jersey Day in 2022, I was tasked with thinking of a creative way to bring brand awareness to both the Sixers and their jerseys. I knew I wanted whatever I did to a) be interactive and b) highlight jerseys from the past…so I finally settled on a pick 3 graphic. although I didn’t make the little clip art jerseys, I chose which ones to include after doing a deep dive into the Sixers history and I made the final graphic.
Jersey Day Social Stats (posted on IG/TW/FB):
total impressions: 1,802,527
total engagements: 77,227
After hitting a near buzzer beater three to give the Sixers the lead in round 1 game 3 vs. the Toronto Raptors, the Twitterverse was going crazy reacting to Joel Embiid’s legendary shot. I put together this montage of the best tweet reactions from people in the sports world and beyond. Posted to TW, IG and FB.
Buzzer Beater Social Stats:
impressions: 1,612,031
engagements: 135,955
engagement rate: 9.36%
After seeing the success of the first twitter reaction photo in the playoffs, I decided to create another one when Joel set his career-high 59 points against the Utah Jazz. Posted to IG, TW and FB.
Career High Social Stats:
impressions: 909,585
engagements: 107,585
engagement rate: 9.63%
On the Halloween game in D.C. I was able to be there for the trip and captured UGC of P.J. Tucker and James Harden walking into the arena pre-game. They had very similar yet unique outfits on that people either loved or hated. Posted to Sixers TW and IG (in collaboration with the NBA.)
Walk-In Social Stats:
impressions: 7,934,216
engagements: 488,260
engagement rate: 7.15%
Sixers Guard Tyrese Maxey was invited to join the Phillies’ broadcast team while they called a game from the outfield stands. This was a surprise to everyone, from the crowd to the announcers and I was the sole person sent to capture and post content. This was also my first time using a real camera (and not a phone.) Here’s how the night went:
tweeted this photo teasing that Tyrese was at the game and up to something.
tweeted this cell phone video of fans reacting to Tyrese walking through the stands on his way to sit with the broadcasters.
took and posted these photos of Tyrese with his fellow commentators–also on Sixers Instagram and Facebook
collabed with @Phillies on IG and posted a funny byte from the broadcast the next day on both Twitter, IG Reels and Tiktok.
Of all the Instagram stories I made for the Twins, the Spring Training ones were my favorite. This is partially because I really liked the branding/bright colors and partially because the team didn’t have Slate yet to make them. That’s right… I made all of these in photoshop which was a pain but also great practice using the application.
